Authentic branding after a stuck GOTO trade: Yudha Keling, finfluencers & the OJK corridor

Proxemics 037 sits down with Yudha Keling on authentic branding in financial content: selling loss transparency (including a stuck GOTO share narrative and a large drawdown) through the “Project Tidak Miskin” frame — not green-profit flexing. The episode also covers finfluencer compliance — certification/competence and the OJK corridor — and the limit of AI as a comedy writer’s-room partner, not a stand-in for delivery and relatability.

Some financial influencers sell green screenshots. In 037, Yudha Keling flips that: retail-investor losses and anxiety become the raw material of trust — then wrapped in comedy with a setup formula public speakers can reuse (argument → why it matters → punchline).

The conversation also enters a regulated era: creators who take endorsements from financial institutions are increasingly read as an extension of product communication, not just “a friend on FYP.” Certification and role disclosure are not the opposite of authenticity — they keep authentic from becoming misleading.

Not claimed here: certificate numbers, exam dates, influence rankings, or any investment advice. This is not a stock recommendation.

On the mic

Mercy Tahitoe
Host · White Wood
Jonathan Tenggara
Host
Yudha Keling
Guest · stand-up / financial influencer

Key takeaways

Authentic branding through loss transparency. “Project Tidak Miskin” treats retail-investor anxiety and drawdowns (including the stuck-GOTO narrative) as trust material — not green-screenshot flexing.
Finfluencer compliance is not the enemy of authenticity. Certification/competence, the OJK corridor, and clear role disclosure keep authentic content from tipping into misleading advice.
Content role must be written clearly. Audiences can feel honesty from a loss story; what still needs to be explicit is whether the content is education, marketing, or a recommendation.
AI = writer’s room, not delivery. The line discussed: AI as a partner for comedy material — not a substitute for relatability on stage or on mic.

FAQ

What is Proxemics 037 about?

Yudha Keling — from stand-up to financial influencer — authentic branding via “Project Tidak Miskin,” OJK-framed compliance, and AI as a comedy writer’s room. Watch: https://www.youtube.com/watch?v=8pfSqUNBJ7g

Who hosts?

Mercy Tahitoe and Jonathan Tenggara.

Who is the guest?

Yudha Keling.

Why must content roles be clear?

Audiences can feel honesty from a loss story; what still needs to be written clearly is whether the content is education, marketing, or a recommendation.

Where is audio/video for 037?

YouTube: https://www.youtube.com/watch?v=8pfSqUNBJ7g. Audio MP3 via Buzzsprout when linked on the page.