Proxemics 043 goes inside corporate communications with Gandis Rahma Mahatmi, Marketing Division Head at Sequis Life. With 20 years across PR agencies, pharma and insurance, she unpacks the misconceptions about corporate divisions: the ego battles with Finance, simplifying business jargon for the public, flexing in insurance-agent recruitment, choosing the wrong KOL (finfluencer), and the OJK view that AI should strengthen, not replace, communication practitioners.
For B2B professionals, communication practitioners, brand managers and students interested in reputation management at multinational companies.
Jump to
- 00:00 Intro and why media monitoring matters
- 06:40 Pharma vs insurance: the challenges
- 08:37 Fatal misconception: PR is not just the fire brigade
- 17:12 Creative PR under strict OJK regulation
- 21:35 Fake finfluencers and selecting financial KOLs
- 35:48 Changing the marketing narrative: from fear to hope
- 45:22 Reputation crisis: agent flexing and the GIIAS incident
- 59:12 Segmenting communication: when to use a press release
- 1:07:01 Winning the toughest internal stakeholder: Finance
- 1:11:34 Marketers and the AI era
- 1:13:54 Closing and Sequis Care In
On the mic
- GM
Key takeaways
- Breaking the corporate ego stigma. Why internal communication often fails: Corporate Communications is underrated as a problem fixer, when its job is building the trust that underpins Marketing’s sales.
- Getting through regulation and compliance. Turning Compliance from enemy into partner, and simplifying insurance jargon (such as sum assured) into a message about hope (wealth and wellness) instead of fear.
- OJK rules and finfluencer tactics. Financial services cannot rely on cheap virality: choose certified KOLs (for example AAJI) over micro or nano KOLs focused only on lifestyle, to prevent public misinformation.
- The “Muntaber” agent crisis and flexing. A sharp critique of insurance agents who show off wealth to attract recruits. Without a genuine calling to help others, agents last only briefly and then “Mundur Tanpa Berita” (quit without a word).
- AI disruption in communications. Citing OJK guidance: AI will not take communicators’ jobs. It speeds up proposal outlining and SEO optimisation, while final creativity stays human.
FAQ
What is Proxemics 043 about?
Proxemics 043 with Gandis Rahma Mahatmi, Marketing Division Head, Sequis Life: how marketing and PR work in a highly regulated industry. Compliance as a partner, OJK rules and finfluencers, agent flexing, and AI in communications. Watch: https://www.youtube.com/watch?v=dzwuH9jmzmk
Who hosts?
Mercy Tahitoe, Stephanie Sicilia and Jonathan Tenggara.
Who is the guest?
Gandis Rahma Mahatmi, Marketing Division Head, Sequis Life.
Where is audio/video for 043?
YouTube: https://www.youtube.com/watch?v=dzwuH9jmzmk. Buzzsprout: not yet, watch YouTube for now.
Mentioned on the mic
- PT Asuransi Jiwa Sequis Life
- Gandis Rahma Mahatmi
- OJK
- AAJI
- Corporate Communications
- Finfluencer
- KOL
- Crisis Management
- Public Relations
- AI disruption
- Legacy Planning
- Media Monitoring
Listen & watch
Watch on YouTube now. Audio on Buzzsprout is coming. Spotify and Apple Podcasts open the full series.