Proxemics is a PR, marketing and communication podcast produced by White Wood.
Latest
Fresh off the mic.
The newest episodes — show notes, listen links, and Down the Rabbit Hole companions.

Episode 045 · Full House · 15 Oct 2026
- Crisis PR
- Hyrox
- Full House
Anatomy of the Hyrox PR blunder
Full House on Hyrox Beijing’s crisis response, AI and agency talent, a media acquisition, and data center water myths.
Show notes →Episode 044 · Guest · 8 Oct 2026
- Media relations
- Bloomberg Technoz
- Guest
PR ego vs newsroom reality
Houtmand Saragih on newsroom reality: zero-click search, headlines, press release sins, and the golden time in a crisis.
Show notes →Episode 043 · Guest · 24 Sep 2026
- Sequis Life
- Insurance
- Guest
Inside Sequis Life: PR in a highly regulated industry
Gandis Rahma Mahatmi on PR and marketing under OJK rules: compliance as a partner, finfluencers, agent flexing, and AI.
Show notes →Why Proxemics
The distance between people is the whole job.
For all the noise around PR, marketing, and communication, there was never a room for the people who actually do the work — to sit down and talk about how it really gets done. In Indonesian. Openly.
The industry has never been louder or faster, and AI is rewriting the rules in real time. So we built the room: practitioners sharing what they've lived — the wins, the scars, the calls they'd make again — so whoever's listening doesn't have to figure it out alone.
And we take the name literally. The closer people sit, the more the layers come off. An hour at the same table is enough to shed the polished version and get intimate — to surface the honest read and the insights that rarely get shared in any other setting.
prox·em·ics — the study of the space between people, and how closeness shapes what we say and who we trust. Influence is just the art of closing that distance.
The team
One table. A room full of experts.
Mercy and Stephanie host every episode. On Full House editions, Adwi and Sofyan round out the table; for guest interviews, Jonathan or Reza pulls up. Full bios on About.





