Proxemics is a PR, marketing and communication podcast produced by White Wood.
Latest
Fresh off the mic.
The newest episodes — show notes, listen links, and Down the Rabbit Hole companions.
Episode 041 · Guest · 16 Sep 2026
- Frisian Flag
- Corporate Affairs
- Guest
Bongkar Strategi PR Frisian Flag
Andrew Saputro on why campaign-only selling is losing — purpose vs campaign, Corporate Affairs (not General Affairs), and Grass to Glass.
Show notes →Episode 040 · Guest · 7 Sep 2026
- Blue Bird
- Crisis PR
Rahasia Blue Bird Bertahan dari Disrupsi
Sekar Adisty on corporate comms in disruption — speed vs accuracy, sentiment, Gen Z zero commitment.
Show notes →Episode 039 · 28 Aug 2026
- Psikologi konsumen
- Cambridge
Kenapa Brand Cambridge Jadi Magnet Parents?
Brand edukasi sebagai psikologi konsumen — rasa aman, status, janji masa depan anak.
Show notes →Why Proxemics
The distance between people is the whole job.
For all the noise around PR, marketing, and communication, there was never a room for the people who actually do the work — to sit down and talk about how it really gets done. In Indonesian. Openly.
The industry has never been louder or faster, and AI is rewriting the rules in real time. So we built the room: practitioners sharing what they've lived — the wins, the scars, the calls they'd make again — so whoever's listening doesn't have to figure it out alone.
And we take the name literally. The closer people sit, the more the layers come off. An hour at the same table is enough to shed the polished version and get intimate — to surface the honest read and the insights that rarely get shared in any other setting.
prox·em·ics — the study of the space between people, and how closeness shapes what we say and who we trust. Influence is just the art of closing that distance.
The team
One table. A room full of experts.
Mercy and Stephanie host every episode. On Full House editions, Adwi and Sofyan round out the table; for guest interviews, Jonathan or Reza pulls up. Full bios on About.
