Proxemics 045 is a Full House edition with Mercy, Steph, Awi and Sofyan dissecting crisis and industry disruption: the “Consulting is Over” myth as AI eliminates entry-level jobs, the failed crisis response at Hyrox Beijing where the organiser gaslit its audience and hurt its main sponsor, the acquisition of INews Media Group by Republikorp (business ecosystem or political vehicle?), and the misinformation around data center water use.
For C-level leaders, corporate communications practitioners, Public Affairs consultants and agency professionals.
Jump to
- 00:00 Highlights
- 00:57 AI disruption in the agency industry
- 11:02 New standards for agency talent
- 25:18 Anatomy of the Hyrox PR crisis
- 30:58 The sponsor reputation domino effect
- 40:39 The political play behind a media acquisition
- 51:22 Data center issue management
- 1:03:09 The Green PR narrative war
- 1:08:40 Conclusion and outro
On the mic
Key takeaways
- AI disruption and agency talent redundancy. The “Consulting is Over” debate and junior PR roles lost to AI. Mercy and Awi on how talent is evaluated: situational awareness and the “Fried Rice Theory” (giving clients more value than the basic brief).
- Anatomy of a PR blunder and corporate arrogance. The Hyrox Beijing crisis: Steph on the tone-deaf standby statement and the organiser’s gaslighting of the public, and how that arrogance hurt main sponsors such as PUMA.
- Public Affairs and media hegemony. Media business dynamics in Indonesia: a media network acquired by a corporation with a defence-industry background, and whether editorial direction leans to business interest or political messaging.
- Issue management and the Green PR illusion. On public panic over AI data center water use, Sofyan and Awi compare 17 billion gallons for data centers with 1.8 trillion gallons for the almond industry, and stress PR education on hazardous (B3) waste management.
FAQ
What is Proxemics 045 about?
Proxemics 045 Full House: AI and the “Consulting is Over” debate for agency talent, the Hyrox Beijing crisis response and its sponsor fallout, a media acquisition through a Public Affairs lens, and data center water myths in Green PR. Watch: https://www.youtube.com/watch?v=NdtRTZ_aDbU
Who hosts?
Mercy Tahitoe, Sofyan Herbowo, Adwi Yudiansyah and Stephanie Sicilia.
Where is audio/video for 045?
YouTube: https://www.youtube.com/watch?v=NdtRTZ_aDbU. Buzzsprout: not yet, watch YouTube for now.
Mentioned on the mic
- Hyrox
- PUMA
- Republic Corp
- INews Media Group (MNC Media)
- ChatGPT
- Corporate Arrogance
- Gaslighting
- Issue Management
- Crisis Communications
- Green PR
- Public Affairs
- Agenda Setting
- Prompt Engineering
- Limbah B3
Listen & watch
Watch on YouTube now. Audio on Buzzsprout is coming. Spotify and Apple Podcasts open the full series.