Episode 1: Full House (March '25 Recap)

Welcome to Proxemics – the podcast where communications, culture, markets, and media collide. In our debut episode, we zoom out from the daily hustle to look at the bigger forces shaping how we work, sell, influence, and connect in Indonesia today. If you’re in PR, marketing, or brand strategy, this one’s for you.

🏦 Trust Issues?

With recent jitters on the stock exchange, we explore what market trust really means – and why it’s your business, not just your finance team’s. When consumer confidence wavers, behavior shifts. That affects campaigns, media spend, and even how brands position themselves. We also touch on why “panic” in the market doesn’t always mean “pause” – sometimes, it’s a window.

⚠️ Corruption and Communication

No sugar-coating here: corruption doesn’t just erode institutions, it wrecks creativity. We unpack how systemic issues – from political funding to budget distribution – set the stage for uneven playing fields. For comms professionals, that’s not background noise. It shapes the narratives we’re up against.

🌧️ Flooded Again? Why Planners and PR Should Talk

City planning disasters – floods, traffic, basic infrastructure failures – are more than civic issues. They mess with reputation, disrupt events, impact consumption habits, and expose deeper coordination failures. If you’re planning a brand launch or campaign in Jabodetabek, this hits home.

🌍 Barcelona’s MWC: How a City Became a Brand Asset

MWC isn’t just a tech event – it’s a masterclass in city-wide collaboration. Hotels, F&B, transport, retail – all sync up to deliver real economic impact. Can Jakarta or Bali do the same? What does it take for a city to become a true brand platform?

🇸🇬 Singapore vs Indonesia: Same Region, Different Game

We’re doing some tough love here. Singapore’s clean image isn’t just PR spin – it’s a result of long-term strategic consistency. What can Indonesia learn about building investor and global trust through clear, reliable narratives?

💼 Investor Mindset: The Communication Behind Capital

What keeps capital flowing? Stability, predictability, and strong legal frameworks. We talk about how perception – not just policy – makes a difference, and how communicators play a role in shaping Indonesia’s investment image.

💸 E-Wallet Chaos or Opportunity?

Digital wallets are booming – but so is confusion. For marketers, the opportunity is massive, but trust and usability remain big barriers. How do we cut through the noise, build loyalty, and keep users coming back?

⚡ Electric Vehicles: Trend or Transition?

EVs are everywhere in the headlines, but on the ground, adoption is slow. We explore the mindset gaps, the branding opportunities, and why automakers are still hedging their bets in Southeast Asia.

✈️ Airports = National Branding

No one forgets a terrible airport experience. So why do we keep letting our gateways disappoint? First impressions count – for tourists, for investors, for global events. We talk about how infrastructure reflects identity.

🎬 Pop Culture Corner: The Snow White Reboot

Finally, a bit of fun (and heat): Disney’s new Snow White is already in controversy mode. Can you modernize a classic without triggering backlash? We weigh in on the lessons for brand storytelling and navigating cultural sensitivities.

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This episode isn’t just talk – it’s packed with insights that help PR and marketing professionals in Indonesia stay sharp, think deeper, and connect the dots beyond the brief.

🔗 Listen now. New episodes every month. Let’s make proximity count.

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Poeple/Brands Mentioned:

• IHSG (Indonesia Stock Exchange)

• COVID-19

• Sri Mulyani: @smindrawati

• KPK (Komisi Pemberantasan Korupsi): @KPK_RI

• Tempo: @tempodotco

• Ridwan Kamil: @ridwankamil

• BJB: @bankbjb

• IKN (Ibu Kota Nusantara)

• Mobile World Congress (MWC): @MWCHub

• El Clasico: @ElClasico

• Lady Gaga: @ladygaga

• Taylor Swift: @taylorswift13

• Elon Musk: @elonmusk

• Yamaha: @yamahaindonesia

• Hyundai: @Hyundai_ID

• Anies Baswedan: @aniesbaswedan

• OVO: @ovo_id

• Dana: @dana.id

• MakukuFamily

• IONIQ: @Hyundai_ID

• SEAL BYD: @BYDCompany

• AMG: @MercedesAMG

• Toyota: @ToyotaID

• BZ4X: @Toyota

• Tesla: @Tesla

• Honda: @HondaID

• CR-V: @Honda

• IEMs

• Vinfast: @VinFastofficial

• Polytron: @PolytronIndo

• Skyward

• Ceres

• BNI: @BNI

• Bluebird: @Bluebirdgroup

• Disney: @Disney

• Snow White

• Rachel Zegler: @rachelzegler

• Peter Dinklage

• Maleficent

• Peaky Blinders: @ThePeakyBlinder

• Game of Thrones: @GameOfThrones

• Lion King: @disneylionking