Five digital marketing trends stand out in Indonesia in 2026, from AI recommendations to live commerce; Proxemics covered each with a practitioner. Proxemics released the five episodes between January and June 2026, from episode 022 to episode 035. Four of the five guests run that work at Paragon, SIRCLO, Blibli and Kompas TV.
1. From SEO to GEO: episode 030
In 2026, brands compete to be the product an AI assistant recommends, not only to rank on Google. Tessi Fathia Adam of Paragon Corp, the house behind Wardah and Emina, describes a beauty market with 7,500 competing brands and how Paragon rebuilt product information to be machine-legible, alongside a creator hub that runs 150,000+ affiliates across 16 brands (episode 030, April 2026). Read the companion essay from SEO to GEO.
2. Creative commerce judged by data: episode 035
Live and social commerce in 2026 rewards creatives who read the numbers, not only make pretty content. Maria Ramona, Head of Creative at SIRCLO, leads a team running thousands of daily live-streaming and social-commerce sessions, and says work is now validated by Entrance Rate, Average View Duration and GMV (episode 035, June 2026). See also what live commerce really is.
3. AI amplifies marketers who think: episode 025
AI in 2026 replaces repetitive execution, not the marketer who thinks. Edward Kilian Suwignyo, Group Head of Emerging Business at Blibli, argues for the full-stack marketer, uses AI to scale complex work and warns against outsourcing strategy to it (episode 025, February 2026). He also walks through Blibli's unified member system across tiket.com, Ranch Market and Blibli.
4. Taste is the new currency: episode 026
When AI can produce copy and images in seconds, human taste and judgement become the scarce skill. Alpine Pribadhy warns brands against chasing every viral TikTok trend without checking where it came from, and shows how to use AI tools as a brainstorming partner rather than a production shortcut (episode 026, March 2026). The essay AI vs taste goes deeper.
5. Media goes digital-first: episode 022
At Kompas TV, stories now break on YouTube first and on broadcast second. Alexander Wibisono, Deputy Editor-in-Chief of Kompas TV, explains the newsroom's Digital First policy, where stories land on YouTube before TV, and why the job of "Producer" is being rewritten as "Content Creator" (episode 022, January 2026). For marketers, it changes where earned media actually shows up.
The five trends at a glance
| Trend | What changes for marketers | Episode | Guest |
|---|---|---|---|
| SEO to GEO | Be the answer AI recommends | 030 | Tessi Fathia Adam, Paragon |
| Creative commerce | Creative judged by AVD and GMV | 035 | Maria Ramona, SIRCLO |
| AI as amplifier | Strategy stays human | 025 | Edward Kilian Suwignyo, Blibli |
| Taste over output | Judgement is the edge | 026 | Alpine Pribadhy |
| Digital-first media | Earned media lands on platforms first | 022 | Alexander Wibisono, Kompas TV |
When Proxemics fits
Proxemics fits marketers and communicators who want trends explained by Indonesian practitioners, with the reasoning behind each decision. It is a long-form conversation show, recorded in Indonesian, with episodes around an hour. If you want weekly data reports or ad-platform tutorials, pair it with a specialist source.